Do you want to lower your development costs, strengthen your brand and reach your business goals faster? Then a UX designer is the answer!
Although we have come a long way in understanding why UX (user experience) is important in projects, it still happens that the user experience is overshadowed by attractive interfaces, appealing content and well-crafted marketing strategies. By getting to know your users and creating designs for them, you both strengthen your brand and increase your users' engagement.
So how can a UX designer help your business create value?
A UX designer's task is, in short, to enhance the user's experience. In the more detailed version, UX is about improving usability and accessibility in the interaction between users and the product or service. It is possible by first getting a clear picture of effect goals and needs. It is necessary to have a clear picture of who or whom a product or service is aimed at and to understand what conditions and expectations they have. Only when there is a good overview of the target group and their needs is it possible to create an optimal experience.
4 reasons to invest in UX design!
1. Achieve your business goals
UX designers do so much more than produce pretty layouts. They analyze your customers, what their needs are, their journey and how they interact with your product. They then find opportunities and develop concepts to achieve your business goals. Design methods, such as design thinking and to more easily achieve your measurable goals. The earlier a UX designer is involved in your project, the better.
2. Understand your users
You are not your users. What needs do they really have? How do they act and think? By understanding users from the inside out early on, UX designers can get a clearer picture of what's going on behind the scenes. Based on that, UX designers can analyze and help adapt or possibly even revise business goals to more clearly match the user journey.
3. Lower development costs
It doesn't matter how good a designer you are, it's still the users who decide if the experience is right. No one gets the design exactly right from the start. Testing ideas at a very early stage saves both time and money. By performing tests on wireframes (sketch pages) and prototypes, problems can be detected long before the design has reached development. That e.g. making structural changes in the final implementation stage is very time-consuming and costly, compared to making changes in a sketch. By testing early, it also becomes clear which functions are important to the user and which can be perceived as unnecessary. Insights from tests also facilitate the prioritization of functions and provide an opportunity to direct development in the right direction.
4. Increase revenue and customer loyalty
Love at first sight? A user-friendly interface that meets customer needs is more likely to convert customers and generate happier users.
Good UX design not only attracts new users but also retains them. Returning users are loyal users and customer loyalty is achieved through positive experiences with a product / service. These positive experiences bind users to your product/service and keep them coming back for more. If you're lucky, "word-of-mouth" that occurs when users spread your product / service genuinely in e.g. social media and not because they get paid to do it.
Did you just become curious to know even more? Or do you now feel that you are in need of help in UX? Let's have a virtual coffee or meet on the "castle hill" with a safe distance! We are happy to help and are passionate about seeing how our customers develop!❤️