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Belid

A re-brand from every day life to premium scandinavian design

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A re-branding to match the brand's new strategy to become a more premium brand

Group 232(1)
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THE MISSION

  • Relatively low budget for design, implementation and marketing
  • 8-week time constraint for the whole project
  • Website must match existing digital corporate identity
  • Website should be deeply integrated into the HubSpot solution

Through Belid's new brand strategy, the entire brand was re-designed to better match the new strategy. Belid offers high quality lamps inspired by Scandinavian design for both B2B and B2C markets. 

QueensLab's brief was to design the new brand for Belid and change the way it viewed Belid. From being an everyday brand to high quality and design focused. 

QueensLab created a new brand manual, re-design of logo, a new visual identity, new styles of brochures and marketing material and a new website. We also helped with the brand strategy and laid the foundation for the new brand to exude premium, Scandinavian design and be a leader in the lighting industry.

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THE CHALLENGE

  • Relatively low budget for design, implementation and marketing
  • 8-week time constraint for the whole project
  • Website must match existing digital corporate identity
  • Website should be deeply integrated into the HubSpot solution

The big challenge was to tie Belid's overall brand strategy together in a good way. Belid Lighting, as it was formerly known, was the holding company. This was transformed into a pure product brand and Belid Lighting Group was created as a House of Brands.

Belid would thus be transformed into a product brand, but it was important that there were synergies and recognition from Belid Lighting Group, while still having its own touch.

The second challenge was to re-design the brand from an everyday brand to a premium brand without losing too much of its target group. It was important that the old customers recognised the "new Belid", but at the same time saw a clear change of the brand.

In the assignment, we did a total re-design of all visuals materials. The website was re-designed and prepared for e-commerce.  

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THE RESULT

  • Relatively low budget for design, implementation and marketing
  • 8-week time constraint for the whole project
  • Website must match existing digital corporate identity
  • Website should be deeply integrated into the HubSpot solution
  • A new brand manual
  • A new visual identity, colors, typeface, logos and more
  • A new brand new webpage prepared for e-commerce.
  • New simpler CMS - ready for e-commerce
    QueensLab was also nominated for the Swedish design award for the design of the visual identity and the webpage.
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about Belid Lighning Group

Belid is one of Northern Europe’s leading lighting manufacturers, with a staff of 170 employees. Our founder’s vision of developing and manufacturing Swedish lighting proved to be a very successful venture. Since the company was founded in 1969, our knowledge and experience in developing and producing lighting has always been clear to see and we continue to maintain our vision of producing high quality lighting to this day.

Wanna take the next step?

Reach out to us and let's talk about your business and what we can achieve together.