New concept and design of website

Type of project

Rebranding / New identity / New website

Our contributions

Branding / UX & UI / Development / WaaS


About the client

Råformat is a visualization agency founded 2015 by Ola Frödell. They create images in the highest quality, mainly of unbuilt architecture for architectural offices, real estate companies, interior designers and concept designers.

Råformat consists of a team of graphic artists and designers with long and solid experience of architecture and design. They have a passion for details, light and composition that they believe raises their images and customer projects to a higher level. Råformat do not take their customer for granted. The customers goals are the driving force in their work in every project, their highest ambition is for the customers to feel secure throughout the project.

Råformat_colors Råformat_book

The Mission

QueensLab’s mission was to revitalize Råformat’s online presence and reimagine its brand identity in a competitive landscape.

The focal point was to design a modern, user-friendly and visually appealing website and contemporary branding that would not only set them apart from the competition but also emphasize the exceptional quality of their 3D visuals. QueensLab created a brand manual, a logotype, visual identity, and a new website, among other things.

The goal for Råformat's new website was to create a gallery for their stunning creations, allowing their artistry to shine. The branding needed a makeover, aligning with their innovative approach and artistic proficiency.

Råformat_pattern Råformat_screens

The Challenge

Råformat's website was outdated and not optimized for user experience. The website had a lot of information that was difficult to navigate, and it lacked a clear call-to-action. Additionally, the website was not mobile-friendly, which made it difficult for users to access on their smartphones or tablets. The client also lacked a clear brand guideline, which made it challenging for them to maintain brand consistency across different platforms.

Råformat_mobile_frames Råformat_desktop

The Result

Our team proposed a comprehensive solution that involved redesigning the website and creating an updated brand guideline. After a thorough analysis of the current website to identify areas of improvement. We then worked closely with the client to understand their business goals, target audience, and branding requirements. Our team designed a new website that was modern, user-friendly, and visually appealing.

We optimized the website for mobile devices, ensuring that it was easy to navigate and access on any device.

To ensure brand consistency, we created an updated brand guideline that outlined the brand's visual identity, messaging, and tone of voice.

The website act as a art gallery for Råformats stunning 3D work and was recently nominated at The Swedish Design Award.

Råformat_totebag Råformat_images

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