A brand renewal

Type of project

Branding / UX / UI

Our contributions

Marketing / Branding / UX & UI / Illustration / AD


About the client

UMARA are specialists in nutrition/energy for endurance sports athlets. Using science, athlete experience and their own ability to weave theory with practice, they develop and optimize sports nutrition to help you perform at your individual peak. Everyone can get to the next level.

Umara_athlete Umara_product

The Mission

Umara had grown strong in the Swedish market in the recent years thanks to its valued products and its involvement in many large sports events and associations. They aimed to take on the European market and thus faced new challenges. Their website needed an update in terms of branding, user experience and UI design to reach the right target group.

How had UMARA grown and changed in recent years and what did they want to reflect to their existing and new customers?

Umara_totebag Umara_brand_manual

The Challenge

Umara is an already established brand within several major sports in Sweden today, the challenge was to give their brand a new modern fresh look that their existing customers could recognize and relate to, while we wanted to attract new customers.

They needed a new easy-to-use website with a web shop for their products and a blog that was ready to take on the European market. We also wanted to offer unique interactive tools such as an energy calculator for different types of athletes.

Umara poster
umara Umara_athlete2
umara athlete 3 umara web design

The Result

  • A big brand renewal
  • A brand manual
  • Visual identity, colors, typeface, icons and more
  • Research based user experience
  • A brand new webpage design
  • Marketing material
Umara boxes
Umara bars Umara card
Umara poster

Bring some coffee, there’s a lot more interesting to read...